Privacy Policy

Effective date: October 1, 2026 · Last updated: October 1, 2026

Attorney Scaler LLC is an advertising and marketing technology company. We are not a law firm, we do not provide legal advice, and we do not refer, recommend or endorse any attorney. Some of our pages are operated for, and display the name of, a specific law firm. When you submit information on one of those pages, it goes to that law firm, and that law firm, not Attorney Scaler, decides whether and how to help you.

1. Who we are and what this policy covers

This Privacy Policy explains how Attorney Scaler LLC, a Florida limited liability company ("Attorney Scaler," "we," "us" or "our"), collects, uses, discloses and protects personal information. It applies to:

• Our business website at attorneyscaler.com and any other website we operate under our own name, including the booking forms, qualification questions and scheduling tools on those sites (together, the "Business Site");
• Client campaign pages, meaning the landing pages, forms, call and text systems, notifications and document delivery tools we build and operate on behalf of law firms that hire us, which display the law firm's name and not ours (together, "Client Campaign Pages"); and
• Our dealings with law firms and their personnel, including prospective clients, current clients and their attorneys and staff.

By using the Business Site or a Client Campaign Page, or by giving us information, you acknowledge that you have read this policy. This policy should be read together with our Terms of Service. If you do not agree with this policy, please do not use our sites or give us your information.

2. Our two roles

Our responsibilities depend on whose information it is and why we have it.

When we act on our own behalf

For information about visitors to the Business Site, law firms and their personnel who contact us, book a call or become clients, and people who receive our own business communications, we decide how and why the information is used, and this policy governs.

When we act for a law firm

When you submit information on a Client Campaign Page, or a law firm client gives us information to process, we act as a service provider to that law firm. The law firm named on the page is the business you are contacting. We collect, store and route that information on the law firm's behalf and under its direction, to operate the campaign the law firm hired us to run. The law firm decides whether to contact you, whether to offer you representation and how it uses your information in its own practice, and the law firm's own privacy policy also applies to it. Requests about information you gave to a law firm are best sent to that law firm; if you send them to us, we will forward them or help as described in Section 12.

Submitting information on any of our pages does not create an attorney-client relationship with Attorney Scaler or with any law firm. An attorney-client relationship can only be formed directly between you and a law firm, by an agreement with that law firm.

3. Information we collect

3.1 Information you give us

Law firms and their personnel. Name, firm name, title, business email address, business phone number, office address, practice areas and states, bar admission details, answers to our qualification questions (for example, advertising budget, case volume and intake setup), scheduling details, messages and notes from calls, contract and signature records, and billing contacts. Payment card and bank details are entered directly into our payment processor, Stripe; we receive limited details such as card type, last four digits and expiration date, not full card numbers. Clients also give us advertising account and Facebook Page identifiers, intake phone numbers, notification contacts, retainer and intake documents, and video, photographs, voice, name and likeness of their attorneys for use in their advertising.

People who use a Client Campaign Page. Name, phone number, email address, the general nature of your inquiry and any other details you choose to enter, your responses to calls and text messages, consent and opt-out records, and, if the law firm sends you a document to review or sign, your electronic signature and the date and time you signed.

3.2 Information collected automatically

When you visit our pages, we and our service providers automatically collect technical information such as IP address, device type, operating system, browser type, general location derived from IP address, pages viewed, links clicked, time spent, referring website, campaign parameters (for example, UTM tags and advertising click identifiers), and the date and time of your visit. We use cookies, pixels, tags, software development kits and server-side tools to do this, including the Meta Pixel and Meta Conversions API. On forms, we may use consent verification and fraud prevention tools that record how the form was completed, including keystrokes, mouse movements and the disclosures shown on screen, to document consent and detect fraud or duplicate submissions.

3.3 Calls and text messages

When our systems place, connect or route calls or send text messages, we collect call and message records such as phone numbers, times, durations, delivery status, keypad entries, opt-out requests and message content. Calls may be recorded where the law firm has enabled recording, as described in Section 7.

3.4 Information from other sources

We receive information from advertising platforms (for example, campaign performance, and information submitted through a platform lead form), from our service providers (for example, phone number validation, delivery status and fraud signals), from law firm clients, and from public sources such as state bar directories and firm websites.

4. How we use information

• To provide, operate and maintain the Business Site, Client Campaign Pages and our services;
• To deliver form submissions to the law firm named on the Client Campaign Page and notify that law firm by email, text message or app notification;
• To place automated calls that ring the law firm's intake line and then connect the law firm with the person who submitted the form, and to send text messages and documents on the law firm's behalf;
• To respond to inquiries, schedule and hold calls, evaluate whether a law firm is a fit for our services, and onboard clients;
• To invoice, collect payments, prevent fraud and enforce our agreements;
• To measure and improve advertising performance, including by sending limited event data to advertising platforms as described in Sections 5 and 9;
• To detect and prevent duplicate, fraudulent, automated or abusive submissions;
• To create, keep and produce records of consent, disclosures and opt-outs;
• To create aggregated or de-identified information (for example, average cost per lead or response times across campaigns) that does not identify any individual or client, which we may use for any lawful purpose, including in our own marketing;
• To send law firms and their personnel information about our services, from which they may unsubscribe at any time;
• To comply with law, legal process and the requirements of telephone carriers and platforms, and to protect the rights, property and safety of Attorney Scaler, our clients, users and others; and
• For any other purpose disclosed to you when the information is collected, or with your consent.

5. Sensitive information

Please do not submit medical records, Social Security numbers, financial account numbers or detailed health information on any of our pages. Our forms are designed to collect contact information and a general description of your inquiry. Any details you choose to share about an injury or claim are made available only to the law firm named on the page and our service providers that host and route that information. We do not send information about injuries, medical conditions or the details of any claim to advertising platforms. The information we share with advertising platforms is limited to standard website events, such as a page view or a completed form, along with hashed (encrypted) contact identifiers used for measurement and ad delivery. Page addresses and titles sent with those events do not describe any individual's injury. This does not apply to information you enter directly into a form hosted by Meta, which Meta collects under its own policies.

6. How we disclose information

We disclose personal information only as described below.

• To the law firm you contacted. Information submitted on a Client Campaign Page goes to the law firm named on that page, and to no other law firm.
• To service providers. We use vendors that perform services for us, such as website and form hosting, customer relationship management, telephone, text message and email delivery, call connection, consent verification, fraud prevention, scheduling, electronic signature, data storage, analytics and payment processing. They may use personal information only to perform services for us or for the law firm we serve.
• To advertising platforms. We use advertising platforms such as Meta to run and measure advertising for our law firm clients and for ourselves, which involves the limited event and device information described in Sections 5 and 9.
• For legal reasons. We may disclose information if we believe in good faith that it is required by law, subpoena, court order or other legal process; to respond to a request from a government authority, telephone carrier or platform; to enforce our agreements; or to protect the rights, property or safety of any person.
• In a business transfer. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy or sale of assets, information may be transferred as part of that transaction, subject to this policy.
• With your consent or at your direction.

We do not sell personal information in exchange for money, and we do not sell or rent the information submitted on a Client Campaign Page to data brokers, lead resellers or other law firms.

7. Phone calls and call recording

When you submit a form on a Client Campaign Page and provide your phone number, the law firm's automated system, which we operate for it, may call the law firm's intake line first and then call you to connect you with the law firm, usually within minutes. These calls are made on behalf of the law firm named on the page. Calls may be monitored or recorded for quality, training, compliance and record-keeping purposes where the law firm has turned on recording. Where the law requires all parties to consent to recording, the law firm is responsible for giving any required notice, and continuing the call after notice indicates consent. If you do not want a call to be recorded, you may end the call and ask the law firm to contact you another way.

8. Text messages

If you give your phone number and agree to be contacted, you may receive text messages relating to your inquiry, such as a confirmation, a follow-up from the law firm you contacted, appointment reminders, or a link to review a document. Law firms that work with us may receive text messages from us about their account, new inquiries and service updates.

• Message frequency varies. Message and data rates may apply.
• Reply STOP to any message to opt out. Reply HELP for help, or email [email protected].
• Consent to receive text messages is not a condition of any purchase or of receiving legal services.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text message opt-in data and consent will not be shared with any third parties, other than the service providers that help deliver the messages. On a Client Campaign Page, the law firm named on the page is the business that sends you messages about your inquiry.

9. Cookies, pixels and similar tools

We and our service providers use cookies, pixels and similar technologies to operate our pages, remember settings, attribute form submissions to the ads that produced them, measure ad performance and deliver ads. The Meta Pixel and Meta Conversions API send Meta information such as the page you visited, that a form was completed, campaign identifiers, browser and device information, and hashed contact details, which Meta may use to measure results and to show ads, subject to Meta's own data policy.

Your choices include:

• Blocking or deleting cookies through your browser settings (some features may not work);
• Adjusting your advertising preferences in your Facebook and Instagram settings;
• Using industry opt-out tools such as those offered by the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org); and
• Turning on a Global Privacy Control signal in a supported browser, which we treat as a request to opt out of sale or sharing where state law requires.

Our sites do not respond to "Do Not Track" browser signals, because no common standard for them has been adopted.

10. How long we keep information

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including to provide our services, meet legal, tax, accounting and carrier requirements, resolve disputes and enforce agreements. Typical retention periods are:

• Consent, disclosure, call and text message records: generally five years from the last interaction, to document compliance with telephone and messaging laws;
• Billing, tax and contract records: generally seven years;
• Form submissions held on behalf of a law firm: for the length of our engagement with that law firm and a reasonable period afterward, unless the law firm instructs us to delete them sooner or keep them longer, or the law requires otherwise; and
• Website analytics data: according to the settings of the analytics and advertising tools we use.

When information is no longer needed, we delete it or de-identify it.

11. How we protect information

We use reasonable administrative, technical and physical safeguards designed to protect personal information, including encrypted connections, access controls limited to people who need access, and reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we learn of a security incident affecting your personal information, we will notify you and others as required by law.

12. Your choices and rights

• Calls and texts. Reply STOP to any text message, or tell the caller you do not want further calls. You may also email [email protected] with your phone number.
• Marketing emails. Use the unsubscribe link in any marketing email from us.
• Access, correction and deletion. You may ask us to tell you what personal information we hold about you, to correct it or to delete it, subject to legal exceptions (for example, records we must keep to prove consent or for tax purposes).
• Information you gave a law firm. If your request relates to information you submitted on a Client Campaign Page, we act for the law firm named on that page. We will forward your request to that law firm and assist it in responding, and we may ask you to contact that law firm directly.

To make a request, email [email protected] with the subject line "Privacy Request" and include your name, phone number and email address. We will verify your request by matching the information you give us with information we hold, and we may ask for more information to confirm your identity. You may use an authorized agent, who must provide written permission signed by you. We will not discriminate against you for exercising any privacy right.

13. State privacy rights, including California

Residents of California and certain other states may have additional rights under state privacy laws, to the extent those laws apply to us. Depending on your state, these may include the right to know what personal information we collect, use and disclose; the right to access, correct and delete personal information; the right to opt out of the "sale" of personal information, the "sharing" of personal information for cross-context behavioral advertising, and targeted advertising; the right to limit the use of sensitive personal information; and the right to appeal our decision on a request.

Categories of personal information we collect

We collect these categories from the sources described in Section 3, for the purposes described in Section 4, and retain them as described in Section 10.

Sale and sharing

We do not sell personal information for money. The use of advertising pixels and similar tools described in Section 9 may be considered "sharing" for cross-context behavioral advertising, or a "sale," under some state laws, involving identifiers, internet activity and approximate geolocation disclosed to advertising platforms. You may opt out by emailing [email protected] with the subject line "Do Not Sell or Share" or by using a Global Privacy Control signal. We do not knowingly sell or share the personal information of anyone under 16. We do not use or disclose sensitive personal information for purposes that require a right to limit under California law.

Requests, appeals and timing

We respond to verified requests within 45 days, and may extend that period by 45 more days where permitted, with notice. If we deny your request, you may appeal by replying to our decision with the word "Appeal." We will respond to appeals within the time required by your state's law. If your appeal is denied, you may contact your state attorney general.

California "Shine the Light"

We do not disclose personal information to third parties for their own direct marketing purposes.

14. Children

Our sites and services are intended only for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

15. Location of processing

Our services are intended for use in the United States, and we store and process information in the United States. If you access our sites from outside the United States, you understand that your information will be processed in the United States, where the law may differ from the law where you live.

16. Third-party sites and platforms

Our pages may link to or rely on third-party websites and platforms, including Meta (Facebook and Instagram), Stripe, scheduling tools and the websites of law firms. Their handling of your information is governed by their own privacy policies, not this one, and we are not responsible for their practices.

17. Changes to this policy

We may update this policy from time to time. The updated version will be posted on this page with a new "Last updated" date, and it takes effect when posted unless we say otherwise. If we make a material change to how we use personal information already collected, we will give additional notice where the law requires it.

18. Contact us